Last week my client was telling me how her business isn’t working.
Within five minutes I knew why.
I explained what I thought business has felt like for her, and she nodded her head the whole time I talked. I nailed it.
The reason I knew is because within five minutes of listening to her I realized she was a force of nature WIND type, and her business was not set up for that.
WIND types naturally change directions constantly, which can result in no clear cohesive message. This means that she often gets enthusiastic about a new idea, and quickly follows it. The effect is that her audience doesn’t really know what she does.
BUT when anyone comes her way, she’s one of the absolute bests at working with them. She’s EXCELLENT at following the spark of what is most truly sensational with any client. She quickly gets her clients potent RESULTS by being able to tune into where the juice is at any moment. This is the WIND type.
In our work together for the next two months, we are working on stabilizing and clarifying her offers, her systems, her branding, her messaging and her systems for herself. While ALSO keeping her WIND energy alive.
When you include your nature inside of business strategy it get’s complicated. But complicated in a good way, in that way that your favorite smoothie is complicated.
For a WIND type making a smoothie – you need your base ingredients and then you can play around. SAME for your business. WIND types need a few clear offers while also following their new ideas.
No matter if you are a WIND type or not. Your version of this struggle exists.
I know because this is the struggle I’ve been watching hundreds of women navigate for over a decade.
HOW do you stay true to your creative flow in business as a woman? While also making it practical and successful?
This middle route I’m always searching for with clients keeps their nature, their creative force, their creative spark – INTACT.
It’s not an easy route. There is no path carved for you. There is no map. Unless you make one.
(Hurray for overachieving me who studied complicated cartography at UC Berkeley, who knew it would end up being for business mapping!)
I was so glad to see the sober realization on this client’s face when she understood my communication. That her desired business is possible, but it has to be approached differently.
That she needs to find a new way of holding herself as a WIND type. A new way that accepts her gifts, and also mitigates her natural challenges.
You may call this shadow work. Holding both the light and the dark at the same time. Holding the paradoxes at the same time. Working with reality. Working with what you got.
I call this Business By Nature.
